Category Manager FL

Location: Windermere, FL
Date Posted: 01-03-2018
Fresh Express
 
Category Manager
Orlando, FL or Oakbrook, IL
 
Fresh Express is a national market leader in Value Added Salads. We are building a “Category Management Center of Excellence” in Orlando and seeking candidates with strong strategic abilities coupled with analytical curiosity. The successful candidate for the Category Manager position will have a significant impact on the success of Fresh Express sales by working closely with the marketing and sales teams to provide data analysis and insights along with information support and training.  Additionally, the candidate must become an expert in syndicated data for Fresh Express and the Value Added Salad Category, providing insights, reports, tools, customer reviews and business insights that will drive the Fresh Express business forward.    
 
Responsibilities:
You Will Have the Opportunity to:
  • Create, analyze, and deliver marketing and sales reports including reports not available on IRI Liquid Platform or Nielsen Answers Standard and those required to track success of key business initiatives
  • Support customer teams by leveraging syndicated data, customer card data, and primary and secondary research data at Fresh Express, to drive opportunities and mitigate risks
  • Partner with sales and marketing on shelf space management strategies – category allocation, shelf space allocation, new item placement, create assortment planning, sku rationalization
  • Work with marketing, sales, customers to analyze and anticipate future shopper trends
  • Perform ad-hoc marketing, sales and/or customer specific analyses; e.g. identify distribution opportunities, create assortment recommendations, create planograms etc.   
  • Leverage Fresh Express pricing tools to collaborate with marketing and sales to accurately forecast volume and/or share based on price or promotion changes
  • Develop syndicated data tools that can be leveraged to drive Fresh Express sales 
  • Identify opportunities for improving Fresh Express syndicated data or deliverables
  • Lead and coordinate syndicated data trainings for Fresh Express and broker partners
  • Assist in custom analytic projects; e.g. marketing mix, price elasticity etc.
  • Assist in advanced syndicated panel data analyses
  • Build strong collaborative partnerships with cross functional team members and research partners; e.g. IRI, Nielsen, AdView, etc.
  • Lead Fresh Express annual syndicated database refresh/restatement process for the US and Canada
 
Qualifications
  • Strong analytical skills with 5 years experience working successfully with numerical data and information required. Minimum 3 years’ experience working in a category management department in a CPG company
  • Ability to influence both internally and externally to achieve results
  • IRI Liquid Platform or Nielsen Nitro and Answers Standard experience strongly desired
  • Customer POS and loyalty card data strongly preferred
  • Familiarity with SPECTRA data strongly preferred
  • Familiarity with pricing and marketing mix analyses strongly preferred
  • Excellent project management experience desired
  • Excellent computer skills (Excel and PowerPoint required, Access preferred)
  • Excellent communication, organization and presentation skills (written and oral)
  • Ability to tell a story with data
  • Strong strategic abilities coupled with analytical curiosity and collaborative style
  • Bachelor’s degree in a related field required. MBA preferred
  • Travel 20-30%
 
Location
The ideal location for this position will be in Orlando, Florida. However, we are open to have the candidate located in Oakbrook, Illinois. Relocation will be provided.
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